Financial Services · United States

Mortgage lendersAI Search Visibility Ranking

43 brands in Mortgage lenders (United States) ranked by how often and how prominently AI search engines recommend them.

Leader

Rocket Mortgage

93.1%

visibility

Top 20 Avg

51.5%

Leaders average

Brands Ranked

Active in AI search

Ranking

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43 brands

RankBrandVisibilityCoverageMentions

Rocket Mortgage93.1%93%90

Rocket Mortgage

93% coverage · 90 mentions

93.1%

Chase87%100%38

Chase

100% coverage · 38 mentions

87%

Navy Federal Credit Union84.8%100%53

Navy Federal Credit Union

100% coverage · 53 mentions

84.8%

Veterans United Home Loans74.3%87%37

Veterans United Home Loans

87% coverage · 37 mentions

74.3%

Better72.4%80%42

Better

80% coverage · 42 mentions

72.4%

PNC Bank64.5%67%21

PNC Bank

67% coverage · 21 mentions

64.5%

Bank of America59%60%40

Bank of America

60% coverage · 40 mentions

59%

Pennymac51.6%53%19

Pennymac

53% coverage · 19 mentions

51.6%

loanDepot51.4%60%22

loanDepot

60% coverage · 22 mentions

51.4%

Rate40.8%47%26

Rate

47% coverage · 26 mentions

40.8%

Guild Mortgage39.3%40%24

Guild Mortgage

40% coverage · 24 mentions

39.3%

U.S. Bank39.2%40%25

U.S. Bank

40% coverage · 25 mentions

39.2%

New American Funding39%40%20

New American Funding

40% coverage · 20 mentions

39%

Wells Fargo38.8%40%16

Wells Fargo

40% coverage · 16 mentions

38.8%

PenFed Credit Union38.7%40%15

PenFed Credit Union

40% coverage · 15 mentions

38.7%

NBKC Bank32.4%33%11

NBKC Bank

33% coverage · 11 mentions

32.4%

PenFed32.2%33%9

PenFed

33% coverage · 9 mentions

32.2%

Truist32.1%33%10

Truist

33% coverage · 10 mentions

32.1%

PNC31.9%33%6

PNC

33% coverage · 6 mentions

31.9%

Fairway Independent Mortgage28.3%33%6

Fairway Independent Mortgage

33% coverage · 6 mentions

28.3%

SoFi26.7%27%31

SoFi

27% coverage · 31 mentions

26.7%

Mutual of Omaha Mortgage25.8%27%6

Mutual of Omaha Mortgage

27% coverage · 6 mentions

25.8%

Citi19.4%20%7

Citi

20% coverage · 7 mentions

19.4%

Citibank19.4%20%5

Citibank

20% coverage · 5 mentions

19.4%

Zillow Home Loans19.3%20%6

Zillow Home Loans

20% coverage · 6 mentions

19.3%

Carrington Mortgage Services19.3%20%7

Carrington Mortgage Services

20% coverage · 7 mentions

19.3%

CrossCountry Mortgage19.3%20%6

CrossCountry Mortgage

20% coverage · 6 mentions

19.3%

Alliant Credit Union19.3%20%4

Alliant Credit Union

20% coverage · 4 mentions

19.3%

Sage Home Loans19.3%20%3

Sage Home Loans

20% coverage · 3 mentions

19.3%

United Wholesale Mortgage19.3%20%3

United Wholesale Mortgage

20% coverage · 3 mentions

19.3%

Alliant19.2%20%3

Alliant

20% coverage · 3 mentions

19.2%

Figure13.1%13%12

Figure

13% coverage · 12 mentions

13.1%

BMO13%13%7

BMO

13% coverage · 7 mentions

13%

Ally Bank12.9%13%3

Ally Bank

13% coverage · 3 mentions

12.9%

NBKC12.8%13%4

NBKC

13% coverage · 4 mentions

12.8%

Citizens Bank12.8%13%3

Citizens Bank

13% coverage · 3 mentions

12.8%

Fifth Third Bank12.8%13%2

Fifth Third Bank

13% coverage · 2 mentions

12.8%

AmeriSave12.8%13%2

AmeriSave

13% coverage · 2 mentions

12.8%

Connexus Credit Union12.8%13%2

Connexus Credit Union

13% coverage · 2 mentions

12.8%

Achieve12.8%13%4

Achieve

13% coverage · 4 mentions

12.8%

Tomo Mortgage12.8%13%2

Tomo Mortgage

13% coverage · 2 mentions

12.8%

Flagstar12.8%13%2

Flagstar

13% coverage · 2 mentions

12.8%

Freedom Mortgage12.7%13%3

Freedom Mortgage

13% coverage · 3 mentions

12.7%

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About the Mortgage lenders AI Search Visibility Ranking

This ranking shows which brands in Mortgage lenders (United States) are most visible across major AI search engines including ChatGPT, Google Gemini, Perplexity, Claude, Grok, and Google AI Mode.

Each brand is evaluated across dozens of real scenarios — the types of questions customers ask AI when looking for Mortgage lenders. The industry visibility score combines how often a brandappears (coverage) with how prominently it's featured (visibility) to produce a single ranking metric.

43 brands are currently tracked in this index. Rankings are updated regularly as AI models evolve their recommendations.