Financial Services · United States

Retirement and IRA providersAI Search Visibility Ranking

34 brands in Retirement and IRA providers (United States) ranked by how often and how prominently AI search engines recommend them.

Leader

Fidelity

97.6%

visibility

Top 20 Avg

36.6%

Leaders average

Brands Ranked

34

Active in AI search

Ranking

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34 brands
1

Fidelity

100% coverage · 254 mentions

97.6%
2

Vanguard

100% coverage · 239 mentions

88%
3

Charles Schwab

87% coverage · 93 mentions

84%
4

E*TRADE

53% coverage · 62 mentions

51.8%
5

Betterment

47% coverage · 42 mentions

45%
6

Schwab

47% coverage · 33 mentions

44.8%
7

Wealthfront

40% coverage · 33 mentions

38.5%
8

Ascensus

33% coverage · 17 mentions

31.8%
9

WiserAdvisor

33% coverage · 15 mentions

31.7%
10

Morgan Stanley

33% coverage · 9 mentions

31.6%
11

Principal Financial Group

27% coverage · 14 mentions

20.7%
12

Robinhood

20% coverage · 27 mentions

19.5%
13

TIAA

20% coverage · 18 mentions

19.3%
14

SoFi

20% coverage · 15 mentions

19.2%
15

T. Rowe Price

20% coverage · 9 mentions

19%
16

Bank of America

20% coverage · 9 mentions

19%
17

SoFi Invest

20% coverage · 7 mentions

19%
18

Voya

20% coverage · 7 mentions

19%
19

ADP Retirement Services

20% coverage · 4 mentions

18.9%
20

Empower

13% coverage · 25 mentions

13.2%
21

ADP

13% coverage · 24 mentions

13.2%
22

Human Interest

13% coverage · 23 mentions

13.2%
23

Guideline

13% coverage · 23 mentions

13.2%
24

Paychex

13% coverage · 20 mentions

13.1%
25

Rocket Dollar

13% coverage · 13 mentions

12.9%
26

Merrill Edge

13% coverage · 9 mentions

12.8%
27

Vestwell

13% coverage · 9 mentions

12.8%
28

IRA Financial

13% coverage · 6 mentions

12.7%
29

Employee Fiduciary

13% coverage · 7 mentions

12.7%
30

Voya Financial

13% coverage · 4 mentions

12.7%
31

ShareBuilder 401k

13% coverage · 3 mentions

12.6%
32

Transamerica

13% coverage · 2 mentions

12.6%
33

Empower Retirement

13% coverage · 3 mentions

12.6%
34

M1 Finance

13% coverage · 2 mentions

12.6%

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About the Retirement and IRA providers AI Search Visibility Ranking

This ranking shows which brands in Retirement and IRA providers (United States) are most visible across major AI search engines including ChatGPT, Google Gemini, Perplexity, Claude, Grok, and Google AI Mode.

Each brand is evaluated across dozens of real scenarios — the types of questions customers ask AI when looking for Retirement and IRA providers. The industry visibility score combines how often a brandappears (coverage) with how prominently it's featured (visibility) to produce a single ranking metric.

34 brands are currently tracked in this index. Rankings are updated regularly as AI models evolve their recommendations.