Financial Services · United States

Personal loansAI Search Visibility Ranking

23 brands in Personal loans (United States) ranked by how often and how prominently AI search engines recommend them.

Leader

Upstart

91.8%

visibility

Top 20 Avg

47.4%

Leaders average

Brands Ranked

Active in AI search

Ranking

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23 brands

RankBrandVisibilityCoverageMentions

Upstart91.8%93%85

Upstart

93% coverage · 85 mentions

91.8%

Navy Federal Credit Union86.7%100%35

Navy Federal Credit Union

100% coverage · 35 mentions

86.7%

SoFi79.9%79%127

SoFi

79% coverage · 127 mentions

79.9%

LightStream78.9%79%101

LightStream

79% coverage · 101 mentions

78.9%

Upgrade78%79%83

Upgrade

79% coverage · 83 mentions

78%

PenFed61.7%64%22

PenFed

64% coverage · 22 mentions

61.7%

PenFed Credit Union55.1%57%27

PenFed Credit Union

57% coverage · 27 mentions

55.1%

U.S. Bank54.7%57%17

U.S. Bank

57% coverage · 17 mentions

54.7%

Discover50.1%50%70

Discover

50% coverage · 70 mentions

50.1%

OneMain Financial48.9%50%32

OneMain Financial

50% coverage · 32 mentions

48.9%

Avant35.2%36%29

Avant

36% coverage · 29 mentions

35.2%

Wells Fargo34.9%36%28

Wells Fargo

36% coverage · 28 mentions

34.9%

Happen Bank34.3%36%15

Happen Bank

36% coverage · 15 mentions

34.3%

Truist33.8%36%5

Truist

36% coverage · 5 mentions

33.8%

First Tech Federal Credit Union27.7%29%15

First Tech Federal Credit Union

29% coverage · 15 mentions

27.7%

Best Egg20.9%21%14

Best Egg

21% coverage · 14 mentions

20.9%

Alliant Credit Union20.9%21%13

Alliant Credit Union

21% coverage · 13 mentions

20.9%

Prosper20.9%21%14

Prosper

21% coverage · 14 mentions

20.9%

Patelco Credit Union20.6%21%9

Patelco Credit Union

21% coverage · 9 mentions

20.6%

Oportun13.9%14%8

Oportun

14% coverage · 8 mentions

13.9%

Achieve13.6%14%3

Achieve

14% coverage · 3 mentions

13.6%

Alliant13.6%14%4

Alliant

14% coverage · 4 mentions

13.6%

BHG Financial13.5%14%2

BHG Financial

14% coverage · 2 mentions

13.5%

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About the Personal loans AI Search Visibility Ranking

This ranking shows which brands in Personal loans (United States) are most visible across major AI search engines including ChatGPT, Google Gemini, Perplexity, Claude, Grok, and Google AI Mode.

Each brand is evaluated across dozens of real scenarios — the types of questions customers ask AI when looking for Personal loans. The industry visibility score combines how often a brandappears (coverage) with how prominently it's featured (visibility) to produce a single ranking metric.

23 brands are currently tracked in this index. Rankings are updated regularly as AI models evolve their recommendations.