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MAC Cosmetics

Makeup brands · United States

MAC Cosmetics

Rank#15Top 15%of 107 tracked

Updated 2026-10-09

Brand Visibility

39.6%

Prompt Coverage

47%

AI Sub-Searches

24

Query fan-outs

Total Mentions

17

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Elite AI Visibility in Focused Prompts

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Tracked by AI Rankia Index

What AI Says About MAC Cosmetics

Real AI response mentioning MAC Cosmetics — captured live from Google AI Overviews.

In response to: “Best lipstick brands available in the US?”

The best lipstick brands available in the US span iconic drugstores, cult favorites, and luxury houses: MAC Cosmetics: Famous for its massive range of shades and diverse finishes—from the classic M·A·Cximal Silky Matte Lipstick to the Lustreglass Sheer-Shine Lipstick. MAC is now widely available at Sephora US. 1 2 3 Charlotte Tilbury: Renowned for the viral Charlotte Tilbury Matte Revolution Lipstick in the universally flattering Pillow Talk shade, offering velvety matte comfort and a blurring …

Google AI Overviews

Prompts Tracked in Makeup brands

AI Rankia runs these exact prompts across ChatGPT, Gemini, Perplexity, Claude & more to build this ranking.

1

“Which clean makeup brands are the most recommended in the US?”

shopping result
2

“Who makes the best highlighter makeup in the United States?”

normal result
3

“Best makeup brands for mature skin in the US?”

shopping result

12 more prompts tracked ·

Each prompt fans out into dozens of AI sub-searches —never miss the semantic gaps ↓
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AI Model Breakdown

How often each AI search engine recommends MAC Cosmetics.

Strongest AI Model

ChatGPT Search — mentioned in 68% of prompts

ChatGPT Search
68%
Google AI Overviews
43%
Gemini Search
34%
Google AI Mode
27%

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Nearby Competitors

Brands ranked closest to MAC Cosmetics in AI search visibility.

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Prompts Mentioning MAC Cosmetics

The exact buyer questions where AI recommends MAC Cosmetics.

Pro
1

Best lipstick brands available in the US?

Gemini Search95% vis
2

Best lipstick brands available in the US?

Google AI Overviews95% vis
3

Best lipstick brands available in the US?

Google AI Mode90% vis
4

Which makeup brands make the best foundation in the US?

Google AI Overviews90% vis
5

What are the best makeup brands in the US right now?

Google AI Overviews90% vis

See every prompt that mentions MAC Cosmetics

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Citation Sources

Domains AI models cite when recommending MAC Cosmetics.

Pro
google.comGoogle AI Overviews
92citations
google.comGoogle AI Overviews
33citations
www.google.comGoogle AI Mode
20citations
www.allure.comChatGPT Search
16citations
www.allure.comGoogle AI Mode
12citations
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Citation URLs

Specific pages AI links to when answering makeup brands questions.

Pro
www.vogue.com/article/best-drugstore-beauty-products-vogue-staffersChatGPT Search · 5 citations
www.allure.com/story/best-of-beauty-base-makeup-product-winners-2025ChatGPT Search · 4 citations
www.allure.com/story/best-concealersChatGPT Search · 4 citations
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Query Fan-Out Intelligence

Every prompt fans out into dozens of sub-searches across AI models — covering every semantic angle a buyer might take. Miss one, and a competitor ranks instead.

24 sub-searches found
#AI Sub-Search QueryCount% Share
1is merit beauty 100% vegan1
33.3%
2is rare beauty 100% vegan1
33.3%
3Allure best drugstore makeup brands 2025 e.l.f. Maybelline NYX1
33.3%
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Do you rank in Google for these 24 AI sub-searches?

When AI recommends a makeup brands brand, it doesn't just pick a name — it silently runs 24 sub-searchesacross Google to find corroborating evidence. Brands that rank for those queries get cited. Brands that don't, get skipped.

Our Query Fan-Out × Google Rank tool cross-references every AI sub-search against live Google rankings — so you can see exactly which ones MAC Cosmetics wins, which ones competitors outrank you on, and where to focus first.

Match my Google rankings to AI sub-searches →

Is MAC Cosmetics your company?

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About MAC Cosmetics's AI Search Visibility

This ranking is powered by the AI Rankia Universal Brand Index (UBI) — a system that sends real buyer queries to ChatGPT, Google Gemini, Perplexity AI, Claude, Grok, and Google AI Mode, then measures which makeup brands each model recommends. Rankings are updated regularly as AI models evolve.

MAC Cosmetics achieved a prompt coverage of 47% — appearing in 7 of 15 tracked buyer queries — with an AI visibility score of 39.6%, placing them #15 of 107 makeup brands in United States.

MAC Cosmetics's strongest AI model is ChatGPT Search, cited in 68% of relevant prompts. Their weakest is Google AI Mode at 27% — an opportunity to improve citations on that platform.

Seeing this ranking is step one. AI Rankia is the autonomous AI-visibility platform that acts on it— where read-only tools (Profound, Otterly, Semrush) just hand you a report, AI Rankia's agents publish the content AI cites, deploy the schema, llms.txt and internal links straight to your live site, buy the links AI already trusts for your competitors, and prove the citation lift against a control. Its Get Cited PR toolkit finds the journalists and creators who cover makeup brands and automates the whole outreach — discover contacts, AI-write each pitch, send from your Gmail and track replies. Switch on autopilot and the agents run the entire loop end to end, every day — Monitor → Get Cited → Content Hub → AI Links — or take full manual control of every article, prompt, schema tag and link. Built for the teams that own makeup brands visibility: agencies reporting to clients, and brands who want to move up this ranking instead of just watching it.

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