Manufacturing · United States

Makeup brandsAI Search Visibility Ranking

63 brands in Makeup brands (United States) ranked by how often and how prominently AI search engines recommend them.

Leader

e.l.f. Cosmetics

85.8%

visibility

Top 20 Avg

51.6%

Leaders average

Brands Ranked

Active in AI search

Ranking

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63 brands

RankBrandVisibilityCoverageMentions

e.l.f. Cosmetics85.8%87%63

e.l.f. Cosmetics

87% coverage · 63 mentions

85.8%

Maybelline85.1%100%60

Maybelline

100% coverage · 60 mentions

85.1%

Charlotte Tilbury79.1%80%55

Charlotte Tilbury

80% coverage · 55 mentions

79.1%

Fenty Beauty67.7%67%75

Fenty Beauty

67% coverage · 75 mentions

67.7%

L'Oréal Paris63.7%73%26

L'Oréal Paris

73% coverage · 26 mentions

63.7%

Rare Beauty60.7%60%64

Rare Beauty

60% coverage · 64 mentions

60.7%

Tower 28 Beauty55.2%67%36

Tower 28 Beauty

67% coverage · 36 mentions

55.2%

NYX Professional Makeup52.4%53%32

NYX Professional Makeup

53% coverage · 32 mentions

52.4%

Merit Beauty51.4%53%17

Merit Beauty

53% coverage · 17 mentions

51.4%

Hourglass48.8%60%26

Hourglass

60% coverage · 26 mentions

48.8%

NARS48.3%47%68

NARS

47% coverage · 68 mentions

48.3%

Dior46.5%47%39

Dior

47% coverage · 39 mentions

46.5%

ILIA Beauty43.6%53%11

ILIA Beauty

53% coverage · 11 mentions

43.6%

MAC Cosmetics38.8%40%16

MAC Cosmetics

40% coverage · 16 mentions

38.8%

Armani Beauty38.4%47%19

Armani Beauty

47% coverage · 19 mentions

38.4%

Saie33.8%33%36

Saie

33% coverage · 36 mentions

33.8%

Milani33.5%33%31

Milani

33% coverage · 31 mentions

33.5%

Milk Makeup33.4%33%30

Milk Makeup

33% coverage · 30 mentions

33.4%

Pat McGrath Labs32.8%33%20

Pat McGrath Labs

33% coverage · 20 mentions

32.8%

Merit32.3%33%14

Merit

33% coverage · 14 mentions

32.3%

Chanel32%33%9

Chanel

33% coverage · 9 mentions

32%

Kosas27.2%27%33

Kosas

27% coverage · 33 mentions

27.2%

Estée Lauder27%27%29

Estée Lauder

27% coverage · 29 mentions

27%

Anastasia Beverly Hills26.7%27%23

Anastasia Beverly Hills

27% coverage · 23 mentions

26.7%

Lancôme26.6%27%23

Lancôme

27% coverage · 23 mentions

26.6%

Benefit Cosmetics26.2%27%16

Benefit Cosmetics

27% coverage · 16 mentions

26.2%

Westman Atelier25.9%27%12

Westman Atelier

27% coverage · 12 mentions

25.9%

Too Faced25.9%27%12

Too Faced

27% coverage · 12 mentions

25.9%

Dior Beauty25.8%27%10

Dior Beauty

27% coverage · 10 mentions

25.8%

MAC25.6%27%7

MAC

27% coverage · 7 mentions

25.6%

Jones Road Beauty22.4%27%7

Jones Road Beauty

27% coverage · 7 mentions

22.4%

Makeup by Mario20.4%20%22

Makeup by Mario

20% coverage · 22 mentions

20.4%

Natasha Denona20.3%20%20

Natasha Denona

20% coverage · 20 mentions

20.3%

Haus Labs20.3%20%21

Haus Labs

20% coverage · 21 mentions

20.3%

ColourPop20.2%20%18

ColourPop

20% coverage · 18 mentions

20.2%

Revlon20.2%20%20

Revlon

20% coverage · 20 mentions

20.2%

Tarte19.9%20%17

Tarte

20% coverage · 17 mentions

19.9%

Clinique19.8%20%14

Clinique

20% coverage · 14 mentions

19.8%

IT Cosmetics19.7%20%14

IT Cosmetics

20% coverage · 14 mentions

19.7%

Bobbi Brown19.6%20%12

Bobbi Brown

20% coverage · 12 mentions

19.6%

RMS Beauty19.6%20%12

RMS Beauty

20% coverage · 12 mentions

19.6%

Danessa Myricks Beauty19.3%20%6

Danessa Myricks Beauty

20% coverage · 6 mentions

19.3%

Patrick Ta Beauty19.2%20%5

Patrick Ta Beauty

20% coverage · 5 mentions

19.2%

Armani19.1%20%5

Armani

20% coverage · 5 mentions

19.1%

Tarte Cosmetics19.1%20%4

Tarte Cosmetics

20% coverage · 4 mentions

19.1%

Smashbox13.8%13%18

Smashbox

13% coverage · 18 mentions

13.8%

Urban Decay13.5%13%13

Urban Decay

13% coverage · 13 mentions

13.5%

Essence13.4%13%12

Essence

13% coverage · 12 mentions

13.4%

Ogee13.3%13%12

Ogee

13% coverage · 12 mentions

13.3%

Thrive Causemetics13.3%13%12

Thrive Causemetics

13% coverage · 12 mentions

13.3%

Huda Beauty13.1%13%7

Huda Beauty

13% coverage · 7 mentions

13.1%

Wet n Wild13%13%6

Wet n Wild

13% coverage · 6 mentions

13%

NARS Cosmetics13%13%7

NARS Cosmetics

13% coverage · 7 mentions

13%

CoverGirl13%13%7

CoverGirl

13% coverage · 7 mentions

13%

Glossier12.9%13%6

Glossier

13% coverage · 6 mentions

12.9%

Juvia’s Place12.8%13%3

Juvia’s Place

13% coverage · 3 mentions

12.8%

NYX12.8%13%3

NYX

13% coverage · 3 mentions

12.8%

Rare Beauty by Selena Gomez12.8%13%3

Rare Beauty by Selena Gomez

13% coverage · 3 mentions

12.8%

Rhode12.8%13%4

Rhode

13% coverage · 4 mentions

12.8%

Haus Labs by Lady Gaga12.8%13%3

Haus Labs by Lady Gaga

13% coverage · 3 mentions

12.8%

Milani Cosmetics12.7%13%2

Milani Cosmetics

13% coverage · 2 mentions

12.7%

RMS12.7%13%2

RMS

13% coverage · 2 mentions

12.7%

100% Pure12.7%13%2

100% Pure

13% coverage · 2 mentions

12.7%

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About the Makeup brands AI Search Visibility Ranking

This ranking shows which brands in Makeup brands (United States) are most visible across major AI search engines including ChatGPT, Google Gemini, Perplexity, Claude, Grok, and Google AI Mode.

Each brand is evaluated across dozens of real scenarios — the types of questions customers ask AI when looking for Makeup brands. The industry visibility score combines how often a brandappears (coverage) with how prominently it's featured (visibility) to produce a single ranking metric.

63 brands are currently tracked in this index. Rankings are updated regularly as AI models evolve their recommendations.