Professional Services · United States

HR and payroll softwareAI Search Visibility Ranking

27 brands in HR and payroll software (United States) ranked by how often and how prominently AI search engines recommend them.

Leader

Rippling

87.4%

visibility

Top 20 Avg

42.3%

Leaders average

Brands Ranked

Active in AI search

Ranking

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27 brands

RankBrandVisibilityCoverageMentions

Rippling87.4%87%245

Rippling

87% coverage · 245 mentions

87.4%

Gusto86.9%87%224

Gusto

87% coverage · 224 mentions

86.9%

ADP66.5%67%156

ADP

67% coverage · 156 mentions

66.5%

BambooHR52.7%53%105

BambooHR

53% coverage · 105 mentions

52.7%

Deel52.5%53%95

Deel

53% coverage · 95 mentions

52.5%

Paychex48.4%60%51

Paychex

60% coverage · 51 mentions

48.4%

Justworks46.2%47%94

Justworks

47% coverage · 94 mentions

46.2%

QuickBooks43.5%53%56

QuickBooks

53% coverage · 56 mentions

43.5%

Paylocity39.1%40%62

Paylocity

40% coverage · 62 mentions

39.1%

OnPay38.8%40%48

OnPay

40% coverage · 48 mentions

38.8%

Paycom38.2%40%24

Paycom

40% coverage · 24 mentions

38.2%

Workday32.7%33%54

Workday

33% coverage · 54 mentions

32.7%

ADP Workforce Now32.1%33%30

ADP Workforce Now

33% coverage · 30 mentions

32.1%

Paycor31.8%33%16

Paycor

33% coverage · 16 mentions

31.8%

ADP Run31.7%33%13

ADP Run

33% coverage · 13 mentions

31.7%

UKG25.9%27%34

UKG

27% coverage · 34 mentions

25.9%

Square Payroll25.7%27%25

Square Payroll

27% coverage · 25 mentions

25.7%

HiBob25.7%27%24

HiBob

27% coverage · 24 mentions

25.7%

TriNet19.9%20%45

TriNet

20% coverage · 45 mentions

19.9%

Square19.4%20%23

Square

20% coverage · 23 mentions

19.4%

Patriot Payroll19%20%9

Patriot Payroll

20% coverage · 9 mentions

19%

Insperity13.4%13%37

Insperity

13% coverage · 37 mentions

13.4%

Netchex13.1%13%22

Netchex

13% coverage · 22 mentions

13.1%

ADP TotalSource13.1%13%24

ADP TotalSource

13% coverage · 24 mentions

13.1%

UKG Pro12.7%13%6

UKG Pro

13% coverage · 6 mentions

12.7%

UKG Ready12.7%13%6

UKG Ready

13% coverage · 6 mentions

12.7%

Patriot Software12.6%13%3

Patriot Software

13% coverage · 3 mentions

12.6%

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About the HR and payroll software AI Search Visibility Ranking

This ranking shows which brands in HR and payroll software (United States) are most visible across major AI search engines including ChatGPT, Google Gemini, Perplexity, Claude, Grok, and Google AI Mode.

Each brand is evaluated across dozens of real scenarios — the types of questions customers ask AI when looking for HR and payroll software. The industry visibility score combines how often a brandappears (coverage) with how prominently it's featured (visibility) to produce a single ranking metric.

27 brands are currently tracked in this index. Rankings are updated regularly as AI models evolve their recommendations.