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Password managers · United States

NordPass

Rank#6Top 38%of 16 tracked

Updated 2026-10-29

Brand Visibility

57.3%

Prompt Coverage

60%

AI Sub-Searches

Query fan-outs

Total Mentions

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NordPass has earned 1 badge. Embed them on your site to showcase your AI visibility.

Market Leader

Top AI Visibility + Broad Coverage

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Verified Brand

Tracked by AI Rankia Index

What AI Says About NordPass

Real AI response mentioning NordPass — captured live from Google AI Mode.

In response to: “Which password manager offers the best value for money in the US?”

…offering unlimited password storage across an unlimited number of devices. Upgrading to Premium for just about $10 a year unlocks 1GB of encrypted file storage, TOTP generation, and emergency access. It is fully open-source and audited. - NordPass (Best Budget Paid Value) - Cost: Starts around $1.43–$1.49/month (billed annually) - Why it's a value: If you want a polished, highly intuitive commercial app with multi-device syncing without paying top dollar, NordPass punches well

Google AI Mode

Prompts Tracked in Password managers

AI Rankia runs these exact prompts across ChatGPT, Gemini, Perplexity, Claude & more to build this ranking.

“I need to share passwords securely with my team. Which password manager do you recommend in the US?”

normal result

“I'm comparing password manager options in the US. Which ones do you recommend and why?”

normal result

“Which password manager offers the best value for money in the US?”

normal result

2 more prompts tracked ·

Each prompt fans out into dozens of AI sub-searches —never miss the semantic gaps ↓

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AI Model Breakdown

How often each AI search engine recommends NordPass.

Strongest AI Model

Google AI Overviews — mentioned in 125% of prompts

Google AI Overviews

125%2 prompts

Google AI Mode

50%

Gemini Search

25%

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Nearby Competitors

Brands ranked closest to NordPass in AI search visibility.

Dashlane95.2%

LastPass75.9%

Proton Pass67.4%

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Prompts Mentioning NordPass

The exact buyer questions where AI recommends NordPass.

Pro

Which password manager offers the best value for money in the US?

Google AI Mode90% vis

What is the best password manager in the US?

Google AI Mode90% vis

What is the best password manager in the US?

Google AI Overviews90% vis

Which password manager has the best customer reviews in the US?

Google AI Overviews85% vis

What is the best password manager in the US?

Gemini Search80% vis

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Citation Sources

Domains AI models cite when recommending NordPass.

Pro

google.comGoogle AI Overviews

20citations

g2.comGemini Search

10citations

www.reddit.comGoogle AI Mode

6citations

google.comGoogle AI Overviews

6citations

www.pcmag.comGoogle AI Mode

5citations

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Citation URLs

Specific pages AI links to when answering password managers questions.

Pro

www.pcmag.com/picks/the-best-password-managersGoogle AI Mode · 5 citations

askleo.com/best-password-managerGoogle AI Mode · 4 citations

www.reddit.com/r/Bitwarden/comments/1swphmm/1password_vs_bitwardenGoogle AI Mode · 3 citations

www.cnet.com/tech/services-and-software/best-password-managerGoogle AI Mode · 3 citations

www.trustpilot.com/review/1password.comGoogle AI Mode · 2 citations

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Query Fan-Out Intelligence

Every prompt fans out into dozens of sub-searches across AI models — covering every semantic angle a buyer might take. Miss one, and a competitor ranks instead.

29 sub-searches found

#	AI Sub-Search Query	Count	% Share
1	"1Password" app store rating reviews US	1	33.3%
2	"1Password" site:g2.com rating reviews	1	33.3%
3	best customer reviews password manager site:capterra.com	1	33.3%

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Do you rank in Google for these 29 AI sub-searches?

When AI recommends a password managers brand, it doesn't just pick a name — it silently runs 29 sub-searchesacross Google to find corroborating evidence. Brands that rank for those queries get cited. Brands that don't, get skipped.

Our Query Fan-Out × Google Rank tool cross-references every AI sub-search against live Google rankings — so you can see exactly which ones NordPass wins, which ones competitors outrank you on, and where to focus first.

Match my Google rankings to AI sub-searches →

Is NordPass your company?

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About NordPass's AI Search Visibility

This ranking is powered by the AI Rankia Universal Brand Index (UBI) — a system that sends real buyer queries to ChatGPT, Google Gemini, Perplexity AI, Claude, Grok, and Google AI Mode, then measures which password managers each model recommends. Rankings are updated regularly as AI models evolve.

NordPass achieved a prompt coverage of 60% — appearing in 3 of 5 tracked buyer queries — with an AI visibility score of 57.3%, placing them #6 of 16 password managers in United States.

NordPass's strongest AI model is Google AI Overviews, cited in 125% of relevant prompts. Their weakest is Gemini Search at 25% — an opportunity to improve citations on that platform.

Seeing this ranking is step one. AI Rankia is the autonomous AI-visibility platform that acts on it— where read-only tools (Profound, Otterly, Semrush) just hand you a report, AI Rankia's agents publish the content AI cites, deploy the schema, llms.txt and internal links straight to your live site, buy the links AI already trusts for your competitors, and prove the citation lift against a control. Its Get Cited PR toolkit finds the journalists and creators who cover password managers and automates the whole outreach — discover contacts, AI-write each pitch, send from your Gmail and track replies. Switch on autopilot and the agents run the entire loop end to end, every day — Monitor → Get Cited → Content Hub → AI Links — or take full manual control of every article, prompt, schema tag and link. Built for the teams that own password managers visibility: agencies reporting to clients, and brands who want to move up this ranking instead of just watching it.

Also in Password managers

Dashlane#3 · 95.2%

LastPass#4 · 75.9%

Proton Pass#5 · 67.4%

Keeper#7 · 57.1%

Apple#8 · 38.5%

Apple Passwords#9 · 38.2%