Financial Services · United States

Home insuranceAI Search Visibility Ranking

37 brands in Home insurance (United States) ranked by how often and how prominently AI search engines recommend them.

Leader

State Farm

93.8%

visibility

Top 20 Avg

53.5%

Leaders average

Brands Ranked

Active in AI search

Ranking

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37 brands

RankBrandVisibilityCoverageMentions

State Farm93.8%93%158

State Farm

93% coverage · 158 mentions

93.8%

Amica89.9%100%75

Amica

100% coverage · 75 mentions

89.9%

USAA87.1%87%148

USAA

87% coverage · 148 mentions

87.1%

Allstate78.6%80%86

Allstate

80% coverage · 86 mentions

78.6%

Travelers70.9%73%49

Travelers

73% coverage · 49 mentions

70.9%

Auto-Owners Insurance66.5%80%31

Auto-Owners Insurance

80% coverage · 31 mentions

66.5%

Nationwide64.3%67%40

Nationwide

67% coverage · 40 mentions

64.3%

American Family61.1%73%35

American Family

73% coverage · 35 mentions

61.1%

Liberty Mutual57.5%60%30

Liberty Mutual

60% coverage · 30 mentions

57.5%

Chubb53.7%53%87

Chubb

53% coverage · 87 mentions

53.7%

Progressive51.2%53%33

Progressive

53% coverage · 33 mentions

51.2%

Farmers Insurance44.8%47%21

Farmers Insurance

47% coverage · 21 mentions

44.8%

Foremost39.8%40%52

Foremost

40% coverage · 52 mentions

39.8%

Erie Insurance38.2%40%15

Erie Insurance

40% coverage · 15 mentions

38.2%

Lemonade32.2%33%19

Lemonade

33% coverage · 19 mentions

32.2%

American Modern32.2%33%20

American Modern

33% coverage · 20 mentions

32.2%

Farmers31.8%33%10

Farmers

33% coverage · 10 mentions

31.8%

The Hartford26%27%22

The Hartford

27% coverage · 22 mentions

26%

AIG25.8%27%17

AIG

27% coverage · 17 mentions

25.8%

GEICO25.5%27%12

GEICO

27% coverage · 12 mentions

25.5%

Foremost Insurance19.2%20%7

Foremost Insurance

20% coverage · 7 mentions

19.2%

PURE19.1%20%6

PURE

20% coverage · 6 mentions

19.1%

Proper Insurance13.2%13%15

Proper Insurance

13% coverage · 15 mentions

13.2%

Steadily13.1%13%13

Steadily

13% coverage · 13 mentions

13.1%

Cincinnati Insurance12.8%13%6

Cincinnati Insurance

13% coverage · 6 mentions

12.8%

NerdWallet12.8%13%7

NerdWallet

13% coverage · 7 mentions

12.8%

Erie12.7%13%5

Erie

13% coverage · 5 mentions

12.7%

Foremost Insurance Group12.7%13%4

Foremost Insurance Group

13% coverage · 4 mentions

12.7%

VRBO12.7%13%5

VRBO

13% coverage · 5 mentions

12.7%

Wright Flood12.7%13%2

Wright Flood

13% coverage · 2 mentions

12.7%

The Zebra12.7%13%3

The Zebra

13% coverage · 3 mentions

12.7%

PURE Insurance12.7%13%2

PURE Insurance

13% coverage · 2 mentions

12.7%

Palomar12.7%13%3

Palomar

13% coverage · 3 mentions

12.7%

Geico12.7%13%2

Geico

13% coverage · 2 mentions

12.7%

American Modern Insurance Group12.7%13%3

American Modern Insurance Group

13% coverage · 3 mentions

12.7%

Homesite12.6%13%2

Homesite

13% coverage · 2 mentions

12.6%

LendingTree12.6%13%2

LendingTree

13% coverage · 2 mentions

12.6%

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About the Home insurance AI Search Visibility Ranking

This ranking shows which brands in Home insurance (United States) are most visible across major AI search engines including ChatGPT, Google Gemini, Perplexity, Claude, Grok, and Google AI Mode.

Each brand is evaluated across dozens of real scenarios — the types of questions customers ask AI when looking for Home insurance. The industry visibility score combines how often a brandappears (coverage) with how prominently it's featured (visibility) to produce a single ranking metric.

37 brands are currently tracked in this index. Rankings are updated regularly as AI models evolve their recommendations.