Retail · United States

Fragrance brandsAI Search Visibility Ranking

62 brands in Fragrance brands (United States) ranked by how often and how prominently AI search engines recommend them.

Leader

Tom Ford

86.2%

visibility

Top 20 Avg

51.2%

Leaders average

Brands Ranked

Active in AI search

Ranking

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62 brands

RankBrandVisibilityCoverageMentions

Tom Ford86.2%87%111

Tom Ford

87% coverage · 111 mentions

86.2%

Maison Francis Kurkdjian71.5%73%64

Maison Francis Kurkdjian

73% coverage · 64 mentions

71.5%

Byredo65.2%67%63

Byredo

67% coverage · 63 mentions

65.2%

Chanel61.9%60%124

Chanel

60% coverage · 124 mentions

61.9%

Le Labo58.7%60%58

Le Labo

60% coverage · 58 mentions

58.7%

Diptyque58.1%60%39

Diptyque

60% coverage · 39 mentions

58.1%

Dior54.7%53%102

Dior

53% coverage · 102 mentions

54.7%

Creed52.1%53%49

Creed

53% coverage · 49 mentions

52.1%

Parfums de Marly51.4%53%32

Parfums de Marly

53% coverage · 32 mentions

51.4%

Jo Malone London51.3%53%26

Jo Malone London

53% coverage · 26 mentions

51.3%

Phlur50.3%60%43

Phlur

60% coverage · 43 mentions

50.3%

Maison Margiela46.8%53%31

Maison Margiela

53% coverage · 31 mentions

46.8%

Yves Saint Laurent45.9%47%39

Yves Saint Laurent

47% coverage · 39 mentions

45.9%

Valentino45.3%47%25

Valentino

47% coverage · 25 mentions

45.3%

Kayali43%53%44

Kayali

53% coverage · 44 mentions

43%

Versace39%40%28

Versace

40% coverage · 28 mentions

39%

Prada39%40%28

Prada

40% coverage · 28 mentions

39%

Kilian Paris35.7%47%9

Kilian Paris

47% coverage · 9 mentions

35.7%

Viktor & Rolf35.5%47%14

Viktor & Rolf

47% coverage · 14 mentions

35.5%

Lancôme32.6%33%26

Lancôme

33% coverage · 26 mentions

32.6%

Marc Jacobs32.3%33%18

Marc Jacobs

33% coverage · 18 mentions

32.3%

Ellis Brooklyn32.2%33%16

Ellis Brooklyn

33% coverage · 16 mentions

32.2%

Gucci26.6%27%28

Gucci

27% coverage · 28 mentions

26.6%

Burberry26.3%27%22

Burberry

27% coverage · 22 mentions

26.3%

Carolina Herrera26.1%27%19

Carolina Herrera

27% coverage · 19 mentions

26.1%

Hermès26.1%27%25

Hermès

27% coverage · 25 mentions

26.1%

Giorgio Armani25.7%27%14

Giorgio Armani

27% coverage · 14 mentions

25.7%

D.S. & Durga25.7%27%14

D.S. & Durga

27% coverage · 14 mentions

25.7%

Calvin Klein25.6%27%10

Calvin Klein

27% coverage · 10 mentions

25.6%

Sol de Janeiro25.5%27%7

Sol de Janeiro

27% coverage · 7 mentions

25.5%

Glossier20%20%24

Glossier

20% coverage · 24 mentions

20%

Guerlain19.9%20%26

Guerlain

20% coverage · 26 mentions

19.9%

Lake & Skye19.5%20%12

Lake & Skye

20% coverage · 12 mentions

19.5%

Amouage19.4%20%18

Amouage

20% coverage · 18 mentions

19.4%

The 7 Virtues19.3%20%9

The 7 Virtues

20% coverage · 9 mentions

19.3%

Armani19.3%20%10

Armani

20% coverage · 10 mentions

19.3%

Frédéric Malle19.2%20%9

Frédéric Malle

20% coverage · 9 mentions

19.2%

Dolce & Gabbana19.2%20%7

Dolce & Gabbana

20% coverage · 7 mentions

19.2%

Jo Malone19.2%20%7

Jo Malone

20% coverage · 7 mentions

19.2%

Montblanc13.4%13%16

Montblanc

13% coverage · 16 mentions

13.4%

Nautica13.4%13%16

Nautica

13% coverage · 16 mentions

13.4%

Maison Louis Marie13.1%13%11

Maison Louis Marie

13% coverage · 11 mentions

13.1%

Henry Rose13%13%9

Henry Rose

13% coverage · 9 mentions

13%

Commodity13%13%11

Commodity

13% coverage · 11 mentions

13%

Azzaro12.9%13%6

Azzaro

13% coverage · 6 mentions

12.9%

Initio Parfums Privés12.8%13%7

Initio Parfums Privés

13% coverage · 7 mentions

12.8%

Billie Eilish12.8%13%4

Billie Eilish

13% coverage · 4 mentions

12.8%

Juliette Has a Gun12.8%13%4

Juliette Has a Gun

13% coverage · 4 mentions

12.8%

Jean Paul Gaultier12.8%13%7

Jean Paul Gaultier

13% coverage · 7 mentions

12.8%

Escentric Molecules12.8%13%6

Escentric Molecules

13% coverage · 6 mentions

12.8%

DedCool12.8%13%6

DedCool

13% coverage · 6 mentions

12.8%

Christian Dior12.8%13%6

Christian Dior

13% coverage · 6 mentions

12.8%

Cremo12.8%13%5

Cremo

13% coverage · 5 mentions

12.8%

Louis Vuitton12.7%13%4

Louis Vuitton

13% coverage · 4 mentions

12.7%

Liis12.7%13%4

Liis

13% coverage · 4 mentions

12.7%

Roja Parfums12.7%13%4

Roja Parfums

13% coverage · 4 mentions

12.7%

Matiere Premiere12.7%13%3

Matiere Premiere

13% coverage · 3 mentions

12.7%

Snif12.7%13%2

Snif

13% coverage · 2 mentions

12.7%

Montale12.7%13%3

Montale

13% coverage · 3 mentions

12.7%

Swiss Arabian12.7%13%4

Swiss Arabian

13% coverage · 4 mentions

12.7%

Ariana Grande Fragrances12.7%13%2

Ariana Grande Fragrances

13% coverage · 2 mentions

12.7%

Le Monde Gourmand12.7%13%3

Le Monde Gourmand

13% coverage · 3 mentions

12.7%

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About the Fragrance brands AI Search Visibility Ranking

This ranking shows which brands in Fragrance brands (United States) are most visible across major AI search engines including ChatGPT, Google Gemini, Perplexity, Claude, Grok, and Google AI Mode.

Each brand is evaluated across dozens of real scenarios — the types of questions customers ask AI when looking for Fragrance brands. The industry visibility score combines how often a brandappears (coverage) with how prominently it's featured (visibility) to produce a single ranking metric.

62 brands are currently tracked in this index. Rankings are updated regularly as AI models evolve their recommendations.